Ep 141: Natalie Byrne
How brands can navigate the minefield of social activism, building the brand for Tech companies & VCs and what can we learn from WeWork, Elon’s X & adidas
Natalie Byrne is a brand strategist focusing on helping CEOs, celebrities, and brands build a more sustainable world. She also leads Blank Space, an impact strategy firm working with Fortune 500 companies and leaders dedicated to positive change. Natalie has held high profile roles at Dermalogica and Unilever and has been a White House delegate under President Obama speaking on topics of sustainability and brand. She currently advises the United Nations on topics of gender equality and specifically how businesses can contribute to it.
In this episode we talk about:
The Role of Branding in the Tech Industry
Transforming Brands into Movements
How VCs should think of their Brands
Navigating Business and Social Activism
Importance of Authenticity in Branding
Role of CEOs as Activists
Embedding Values into the Company DNA
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