Ep 35: Andres Anijalg
on competing with Tesla, creating a market category for solar roofs, fundraising €6.4M, and the importance of not giving up in climate tech
Andres Anijalg is the co-founder and COO of Roofit.Solar, producer of solar roofs that look like regular roofs. The Estonia-based company recently raised a 6.4mEUR series A to fund the transformation in roof building from a cost to an investment.
In this episode, we discuss the revolutionary product of Roofit.solar and its various applications. We dig deeper into the aspects of running a hardware-intensive clean energy business as well as selling a high-cost product that the consumers are not aware of. Finally, we talk about the ClimateTech industry trends and promise for a climate-neutral future.
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The topics covered in this episode (with Timestamps)
🔈 [1:00] THE PROBLEM ROOFIT.SOLAR IS SOLVING
Debunking myths about solar energy
Inventing and designing solar panels that look like a regular roof
The challenge of getting enough power for your home + to charge your Tesla
Opportunity to earn money from selling excess power to the grid
Achieving year-round energy neutrality for your house
🔈 [09:50] FUNDRAISING IN CLEAN ENERGY BUSINESS
Finding financing for creating a production line
Investors starting to overcome hardware stigma due to the cleantech impact
The opportunity in the European solar market
🔈 [13:30] - MARKETING AND SALES
Selling power instead of selling roofs and striving for the roof as a service
Best sales channels for a high-cost product
Competing with Tesla Solar roofs
🔈 [21:00] - DEFINING A NEW PRODUCT CATEGORY IN MARKET
Customer value proposition - how fast it pays off?
Rising prices in the energy market benefit solar startups
Creating a new category in the market
Challenges of selling a product that nobody is aware of
Rise of home batteries
The use case for connecting the car to the grid
🔈 [29:50] - ADVICE TO OTHER FOUNDERS
The climate tech community is becoming more and more active
Advice to other Climate Tech startups - hold on till your moment comes
🔈 [29:50] - ON CLIMATE TECH FUTURE IN BALTICS
Will Baltics become energy neutral in the nearest future? Yes.
Closing remarks
To reach out to Andres use:
Linkedin: https://www.linkedin.com/in/andres-anijalg/
Email: andres@roofit.solar
Find out more on https://www.pursuitofscrappiness.co/
Support for this episode comes from Nexpay > https://paynexpay.com/
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Find out more on https://www.pursuitofscrappiness.co/
