Ep 37: Marek Unt
“The PR Special” on what makes Elon Musk newsworthy, and how to build personal brand, measure PR ROI & leverage fundraising announcements
Marek Unt is one of the most seasoned tech PR professionals in the Baltics who has worked for 4 of Estonia’s Unicorns. He served in senior PR & Communications roles at Wise and Bolt having tenured at Skype and Playtech prior to that as well. Currently, Marek is CMO of Grünfin, a sustainable investment platform.
In this episode, we discuss the role of PR for tech companies as well as the impact the founder has on building successful PR. We also talk about starting up PR at your company, building personal brands, measuring ROI on PR initiatives, and the specifics of fundraising-related PR.
CLICK one of the links below to listen to the episode
The topics covered in this episode (with Timestamps)
🔈 [1:45] INTRO AND THE ROLE OF PR FOR TECH COMPANIES
PR as a guild of craftsmen
The role of PR for tech companies
🔈 [06:20] B2B VS B2C PR
B2B vs B2C PR
The newsworthiness of a business/product
What industries do journalists want to write about today
Getting your message heard
🔈 [16:55] - ON FOUNDER PR INVOLVEMENT
Talent vs. preparation
How Bolt and Wise founders emphasize their core messaging in interviews
🔈 [21:50] - ON STARTING PR FOR YOUR COMPANY
Getting first breakthrough PR piece
Luck vs. grind
Months of work behind the scenes to get into the New York Times
Importing outside knowledge through PR agencies
🔈 [25:45] - BUILDING PERSONAL BRANDS TO PROMOTE COMPANY
The phenomenon of Elon Musk - authenticity
People like to follow people, not companies
#buildinginpublic
Is it worth building a personal Twitter presence?
How much work goes into tweets, concise messaging
🔈 [32:35] - ON MEASURING ROI ON PR ACTIVITIES
ROI in a marketing sense
Define what you want to achieve with PR
Other types of ROI
Use SWOT analysis to plan your PR efforts
Journalists are not obliged to share your story
🔈 [40:55] - PR FOR FUNDRAISING
Fundraising provides a rare and timely news hook/milestone
How to make the most out of that opportunity🔈 [36:40] - ON ANGEL INVESTING
To reach out to Marek use:
Linkedin: https://www.linkedin.com/in/marekunt/
Twitter: @mrknt
Support for this episode comes from Nexpay > https://paynexpay.com/
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