Ep 47: Ignas Survila
Why is everyone so crazy about Health Tech, similarities of running a business & ultra marathon, and principles of user centric design
Ignas Survila is the CEO and Co-Founder of Tyler.Health - a health tracking app that allows you to manage your nutrition the most accurate way. An endurance sports athlete and serial entrepreneur also having worked with Kilo.Health, Ignas is a proponent of user-centric design for building products.
In this episode we talk about the challenges of healthcare and health monitoring industries and how Tyler attempts to solve them. We also talk about using health monitoring data to improve your lifestyle and sports performance. Finally we discuss user-centric design and what mistakes teams make when building products.
CLICK one of the links below to listen to the episode
The topics covered in this episode (with Timestamps)
🔈 [03:15] - INTRODUCTION AND THE PROBLEM IN HEALTHCARE
Pro-active vs. re-active medicine
Mass adoption of health-tech products
How Tyler works
Impact of blood sugar monitoring
Motivation to track health
Providing actionable insights vs. dry data
Building a seamless, user-centric experience
🔈 [09:25] - TESTING YOUR PRODUCT WHILE RUNNING 100 KM
Planning your fuel
Joining team calls while running
Measuring data post run
🔈 [12:00] - PRACTICAL ADVICE ENERGY MANAGEMENT ADVICE FOR OFFICE PEOPLE
Meal timing and composition
Walk after big lunches
Measure blood sugar to determine personalised routine
🔈 [14:05] - ON HANDLING SENSITIVE CUSTOMER DATA
Consumers happy to share data
Helping product builders and community by sharing sensitive health data
Impact of sex on blood sugar
🔈 [18:05] - ON THE LEARNINGS FROM THE THERANOS CASE
🔈 [19:20] - BUILDING A HEALTH TRACKING MEGA APP
Complex health tracking insights
Preventive medicine
🔈 [21:45] - ON THE HEALTH TECH INDUSTRY
Products rocking the market today
Book to read Matthew Walker - Why we sleep
The rapid technological growth since first wearables
The importance of habits data precision
Focusing on athletes vs. general population
🔈 [26:40] - PERSONAL STORY THAT LEAD TO BUILDING A BUSINESS
Clear vision to do health data monitoring and insights
Building something truly valuable for the world
Using personal life experience as inspiration
🔈 [30:00] - COMBINING RUNNING A STARTUP AND RUNNING ULTRA MARATHONS
Similarities between running a marathon and running a startup
The balancing effects of a physically active lifestyle
🔈 [33:10] - ON USER-CENTRIC PRODUCT DESIGN
Rejection of unnecessary parts
Dieter Rams’ 10 principles of good design
Real-life example of a failed MVP test
Learnings from working with Kilo.Health
The market-product fit vs. product-market fit
The opposite of user-centric product design
Adding some jazz to the design process
Managing your ego when designing products
Other common design mistakes besides ego
To reach out to Ignas use: Linkedin
Website: https://tyler.health/
Find out more on https://www.pursuitofscrappiness.co/
Support for this episode comes from Nexpay > https://paynexpay.com/
Support for this episode comes from Venetor > https://www.venetor.co/
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The full interview with Ignas is available NOW on Apple Podcasts, Spotify, and Google Podcasts
