Ep 63: Rytis Lauris

Sales, pricing & product development for B2B SaaS. Is email still alive and what role AI plays in MarTech

Rytis Lauris is Co-founder and CEO of Omnisend - an ecommerce-tailored email & SMS marketing automation platform . Having established several companies before, Rytis and his team have bootstrapped Omnisend to a significant player in the highly competitive MarTech space and is considered one of Lithuania's unofficial unicorns or soonicorns.

In this episode we talk about:

- Omnisend, e-mail marketing and MarTech

- Actionable insights into sales, pricing, product development for B2B SAAS

- If email marketing is still alive

- The role of AI in MarTech and impact of the pandemic on ecommerce

- Pros and cons of bootstrapping

CLICK one of the links below to listen to the episode

The topics covered in this episode with Timestamps

01:40 - Introduction and the origins of Omnisend

05:30 - Standing out in the overcrowded MarTech space

08:20 - Product driven approach to company strategy and sales

11:00 - A great, practical example to use with sales teams

11:45 - Defining the ideal customer through company growth cycles

14:20 - Pricing your product

17:15 - How to create a website that sells & role of content in marketing

22:00 - Most common mistakes and low hanging fruits

25:10 - Is email marketing dead?

28:50 - What other channels should E-commerce businesses use?

30:40 - The role of AI in MarTech

33:45 - The effect of the pandemic & post-pandemic on E-commerce

36:00 - Pros and cons of bootstrapping

Support for this episode comes from Nexpay > https://paynexpay.com/

See the video content exclusively on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ 

Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA 

Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness 

---